On 24th Jan 2010, the launching ceremony of the Middle East subsidiary of Neusoft Medical Systems Co., Ltd. (Neusoft Medical) was held in Dubai. Neusoft Medical is a wholly-owned subsidiary of Neusoft Corporation (600718.SH), which is a leading IT solutions & services provider in China. The establishment of the new Middle East Subsidiary demonstrates the company’s determination to engage in the booming emerging markets and improve capability in localized services for regional markets.

Neusoft Medical has always actively exploited overseas markets, with more than 5,000 customers in around 60 countries and regions. The establishment of this subsidiary is an important milestone for Neusoft Medical’s accelerated expansion into global marketplaces. Having explored the Middle East market for five years, Neusoft Medical has built brand advantage and gained more and more customers in the region. The new subsidiary will provide a variety of high-quality medical products and timely services to local customers, and enhance the company’s local market competitiveness.

Neusoft Medical has always been concerned about the medical reforms in developing countries, especially in digital medical reforms, and continually provides customers with suitable solutions. The Middle East market for large-scale imaging equipment is huge, and most of the demand is for imports. The establishment of this Middle East subsidiary will greatly enhance the ability and quality of localized services to better achieve mutual growth with the local healthcare industry, and contribute to the long-term development of this region.